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传统企业网站制作的基本要求有哪些?     

一个功能完整的企业展示网站,无论布局多么复杂或多么简洁,其实都要划分为四个基本的组成部分:、内容、服务、功能、结构。这四个部分也就是组成企业网站的一般要素。


1、企业的形象展示

无论任何网站,都必须要拥有哟个美观的界面。过于山寨的设计风格,不但很大程度降低了访客的访问体验,更是会带来非常不好的传播,也无法奢望能从网站中获得收益订单。甚至还会给企业带来负面的影响。虽说外观并不能代表什么,但一套精美的设计图起码能体现出企业的整体实力。当然对于网站设计师来说,设计的用心程度,自然取决于项目金额的大小、工期要求等。

2、企业实力展示

也就是企业成功案例的展现。实力该如何展示?对于小企业来说,最简单办法就是告诉网站的访问者:我们是一个怎样的企业,我们有过多少成功案例,我的产品或服务是有多么的优秀,我的材料货源渠道具备怎样的优势,有着几年的从业资质…这些都是展示企业实力的证明。企业成功案例可以使访客对企业更加信任。那么网站设计师该如何做?客户在以上哪个发方面具备优势,就强调它,哪个方面是弱势,就规避它甚至忽略。区别于大型企业,对于中小型企业来说,我认为公信力的树立往往比产品的展示更为重要,当然优质的产品也是实力展示中的一个部分。

因此,我把展现企业实力,也可以理解为公信力(大型案例)这一条放在了第二位。

3、产品/服务的展示

客户说的最多的就是希望把网站做的高大上,产品展示效果做的炫一点,醒目一些。其实访客无论从任何途径进入到该网站,网站最最首要的目的便是告诉访客我们是干什么的,我们的产品,我们的服务有哪些种类,受众人群是哪些,我们可以帮助你解决什么样的问题。如果一个网站无法在第一时间就说明白这些,那将大大降低潜在客户的转化率。这里面有个小技巧,建议在产品栏目下面放上相关性推荐产品,既增加了访客停留时间,又勾起了潜在客户的购买需求。

4、网站结构

好的网站结构不仅使访客方便找到想要的信息,还易于网站的后续维护。如果结构设计的合理、前卫,那么对seo网站优化,搜索引擎排名更是起到相当大的助力。我相信大多数企业网站还是对自然流量所带来的潜在订单心动的。所以企业网站的结构一定要布局好,这也是网站设计师需要和甲方客户需要重点探讨的。


如果想自己建好一个网站是不容易的,需要掌握各种不同方面的知识,我认为专业的是还是找专业的公司做比较好。


文章来源于:长沙SEO http://www.xiaoyuncsseo.com/post/54.html

 5  已被阅读了3822次  楼主 2017-09-22 19:57:21
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